Frequent question: What is the customer profile of Nascar’s target market?

The NASCAR fan base makes up a diverse audience: 63% of the audience are male. 20% are minorities. 47% are between the ages of 18 and 44.

Who is Nascar’s target audience?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

What is the customer profile of a Nascar fan demographics?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What percentage of Nascar fans are Hispanic?

The National Association of Stock Car Auto Racing (NASCAR) organizes stock-car racing in the United States and across the world. In a survey conducted in the United States in April 2021, six percent of Hispanic respondents stated that they were avid fans of NASCAR.

IT IS INTERESTING:  Quick Answer: What is the name of the female race car driver?

Where are most Nascar fans from?

According to the source, 26.9 percent of the population in Charlotte, North Carolina had watched, attended, or listened to a NASCAR race.

Share of NASCAR fans in the United States in 2018, by city.

Characteristic Share of fans

Is Nascar bigger than Formula 1?

NASCAR involves over 330 laps around their track, while Formula 1 is typically only about 185 miles. In time, that means NASCAR can run about four hours, and Formula 1 lasts one and a half to two.

How much money does the winner of the Daytona 500?

When Joey Logano took the checkered flag in 2015, he earned $1,581,453, which breaks down to just under nine percent of the $18 million purse that year. Applying that percentage to the 2020 purse of $23.6 million, the winner would receive approximately $2.07 million.

What percent of Nascar fans are black?

According to Kelly Carter of ESPNW, 8.6 percent of NASCAR fans are African-American, while 8.3 percent are Hispanic.

What is the average age of a Nascar fan?

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

What of Nascar fans are black?

According to NASCAR, the latest demographics show an overwhelmingly white fan base — 75% — but the multicultural slice of 25% has climbed from 20% in 2011. Black fans make up 9% of the total.

What percentage of Nascar fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

IT IS INTERESTING:  How do you get back to the mainland in Forza Horizon 4?

Are Nascar numbers down?

NASCAR counts on a big viewership number for its first race. … Still, the television viewer numbers are down and showing a decline every week from last season.

What is the customer profile of a Nascar fan psychographics?

Marketers Shouldn’t Overlook NASCAR Consumers

63% of the audience are male. 20% are minorities. 47% are between the ages of 18 and 44. 15% of NASCAR fans live in the Northeast, 25% live in the Midwest, 40% in the South and 20% in the West.

What makes more money Nascar or f1?

The finances of motorsports are highly complex, and in some cases can be confidential information. The short answer is no. Formula 1 drivers, particularly those at the top end, pull in a lot more cash than even the top end NASCAR drivers.

How much do Nascar drivers make?

Highest paid NASCAR driver worldwide in 2019 (in million U.S. dollars)

Characteristic Salary/Winnings Endorsements
Kyle Busch 16.1 1.7
Jimmie Johnson 14.8 2.8
Denny Hamlin 13.1 1.5
Kevin Harvick 10.9 1.3

Is Nascar bigger than football?

NASCAR is the 2nd most watched sport in America, only behind NFL. This isn’t even remotely true. A little bit of research will tell you that College Football, NBA, and College basketball are all ahead of NASCAR in tv ratings.

Drag racing