NHRA drag racing series files lawsuit against Coca-Cola for terminating sponsorship. The NHRA announced it has filed a lawsuit against Coca-Cola, the parent company of its title sponsor after the soft drink giant severed its sponsorship of the drag racing series’ professional championships.
Why did Coca-Cola leave NHRA?
The NHRA alleges that Coca-Cola had already signalled in 2019 that it wanted out of the deal and now was trying to use the coronavirus “to achieve its desired business result and avoid its existing and future payment obligations”.
Did Coke pull out of NHRA?
— Coca-Cola Co. is ending its sponsorship of the NHRA Mello Yello Drag Racing Series ahead of schedule and as a result the sanctioning body has filed a lawsuit against the Atlanta based soft drink giant.
Did Mello Yello go out of business?
We can confirm that Mello Yello has not been discontinued. Like many companies, we are seeing greater demand for products consumed at home, and we are taking measures to adapt to the demand.
What happened Mello Yello sponsorship?
Courtesy of Auto Week
Drag racing series has pulled Mello Yello brand references from website, alleges that Coca-Cola was contracted through 2023. The NHRA is suing Coca-Cola and has removed its Mello Yello branding from its website.
Is NHRA suing Coca-Cola?
The NHRA is suing its sponsor Coca-Cola after Coke officials told the racing series that it was ending its sponsorship. It’s a sponsorship deal that the NHRA says was supposed to run through 2023. In the lawsuit, NHRA claims that Coca-Cola missed a $2.86 million payment on May 15.
Did Mellow Yellow pull out of NHRA?
NHRA drag racing series files lawsuit against Coca-Cola for terminating sponsorship. … Mello Yello, the citrus-flavored soda produced, distributed and created by Coca-Cola, has partnered with the NHRA since 2002 and had a deal with the series through 2023. In a Sept.
Is Coke Cancelling Mello Yello?
Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift. There have been three flavored variants of Mello Yello in North America.
|Manufacturer||The Coca-Cola Company|
|Introduced||March 12, 1979|
Who owns Mr PiBB?
Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by The Coca-Cola Company. It has several variants. As of 2020, it is sold in bottles, cans, and 2-liter bottles, and is available in most Coca-Cola Freestyle machines.
Is Mountain Dew owned by Pepsi?
The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States.
Is Coca-Cola Orange discontinued?
The current, similar product, Coca-Cola Orange Vanilla, was released in the United States on February 25, 2019.
|Discontinued||2007 (United Kingdom)|
What does mellow yellow taste like?
The smooth citrus soda taste of Mello Yello Citrus Flavored Soda has refreshed people’s thirst for over two decades. Its unique taste and confident, in-control style sets it apart from other soft drinks. Mello Yello highlights the smooth choices in life–because when you drink Mello Yello, everything goes down easy.
Is surge still sold?
Surge was re-released internationally in September 2018 in Burger King restaurants in the Coca-Cola Freestyle machines.
|Discontinued||2003 (original run)|
|Related products||Citra/Fanta Citrus Mello Yello Mountain Dew Sprite Sun Drop Urge Vault|
Does Mello Yello still sponsor NHRA?
Coca-Cola’s Mello Yello brand is currently the title sponsor for the series. Coca-Cola’s Mello Yello brand is currently the NHRA title sponsor for the series. Before that Coca-Cola’s Powerade brand had been the sponsor. It is currently called the NHRA Mello Yello Drag Racing Series.
Who is Sprite owned by?
Sprite was introduced by the Coca-Cola Company more than 50 years ago in response to the popularity of 7 Up. Today, it is the world’s leading lemon-lime flavored soda, and the third best-selling soft drink brand worldwide. Sprite is sold in more than 190 countries.
Who sponsors NHRA?
NHRA’s key business partners include the Coca-Cola Co., whose Full Throttle brand sponsors the top touring series, and Lucas Oil Co. and Summit Racing Equipment, which both sponsor key developmental touring series.